Ontario’s Regulated Market Continues to Outperform
Ontario’s iGaming market hit record revenue milestones in early 2025, with iGaming Ontario reporting total wagers that exceeded provincial projections by more than 15%. The regulated market, which launched in April 2022, now hosts over 50 licensed operators competing for a share of Canada’s largest provincial gambling audience.
The strong performance reflects growing consumer trust in licensed platforms and a steady migration of players from offshore, unregulated sites to compliant operators.
Revenue Numbers and Market Size
Total gaming revenue from Ontario’s regulated market reached $2.1 billion for fiscal year 2024-2025, a 28% increase over the previous period. Key drivers include:
- Sports betting handle growth of 34% year-over-year
- Online casino revenue accounting for 62% of total market revenue
- Average monthly active players exceeding 1.8 million
- Mobile platforms generating over 78% of all wagers
Competitive Landscape Intensifies
With more than 50 operators now holding Ontario licenses, the market has become one of the most competitive in North America. Major international brands including bet365, DraftKings, and FanDuel maintain strong positions, but regional operators have carved out meaningful market share through localized marketing and product innovation.
The intensifying competition has led to increased marketing expenditure and more aggressive promotional offers. Regulators have responded by tightening advertising standards, including restrictions on celebrity endorsements and bonus promotion language.
Challenges on the Horizon
Despite the positive revenue picture, operators face rising concerns. Gambling addiction rates in Ontario have drawn attention from public health advocates, prompting calls for stricter affordability checks similar to those implemented by the UK Gambling Commission.
Tax rates remain a point of contention as well. Ontario’s 20% rate on gross gaming revenue sits below some European jurisdictions but above other Canadian provinces exploring their own regulatory frameworks.
Impact on Other Provinces
Ontario’s success has accelerated regulatory conversations across Canada. Alberta, British Columbia, and Quebec have all indicated interest in establishing or expanding their own iGaming frameworks, creating potential for a coast-to-coast regulated market within the next three years.
